The bots are coming.
Just kidding, they’re totally already here. So what are you going to do about it?
Ignoring the irony, I asked an AI bot what independent musicians can do to survive in an AI-saturated music world. The exchange was pretty goddamn spot on.
Before I get to that, a little anecdotal evidence. I noticed that “selfie video” social media posts do better than my standard album-art-with-song-clip posts. We’re only talking a difference of 400 views vs less than a hundred, but still. The algorithms like it when people are people. (This might also be why I’m seeing more and more independent musicians posting selfie videos, either talking about their projects or playing their instruments. Word seems to have gotten out.)
Beyond that, the biggest accelerator I’ve ever discovered is connecting with and celebrating my peers. Do that. It’ll change your whole game.
Anyway, here’s how I started my conversation with ChatGPT:
Given that AI-generated songs and playlists will be flooding streaming platforms like Spotify (if they haven’t already), what advice would you give to independent electronic musicians who are just getting established? How can they break through all that AI noise and actually connect with new listeners? Assume they already have some social media presence and connect with listeners and fans there.
Here’s what it had to say:
Breaking through the noise of AI-generated content on streaming platforms requires independent musicians to lean into their humanity, creativity, and connection with their audience. Here are some strategies:
- Emphasize Your Unique Story
AI can’t replicate the depth of personal experiences, emotions, or your creative journey. Share your story consistently:
• What inspires your music?
• Why do you create?
• What challenges have you faced?
This helps listeners connect with you as an artist, not just the sound.
- Create an Identity Beyond the Music
AI-generated tracks often lack personality or a cohesive brand. Build a strong artist identity:
• Use distinct visuals, themes, or narratives that resonate with your genre.
• Engage in visual storytelling through cover art, videos, and social media content.
• Collaborate with visual artists to create standout assets.
- Leverage Community and Engagement
Your ability to form genuine relationships with fans is a key differentiator:
• Host live streams to chat about your music or share behind-the-scenes moments.
• Personally respond to comments and messages.
• Build a community space (e.g., a Discord server) for fans to connect.
- Show the Human Touch in the Creative Process
AI music might lack the nuances of human creation. Showcase your process:
• Post videos of you playing synths, experimenting with sounds, or recording vocals.
• Share snippets of unfinished tracks or demos to involve fans in the journey.
- Double Down on Live Performances
AI music won’t replace the energy of live shows. Even if virtual:
• Perform live sets on platforms like YouTube or Instagram.
• Collaborate with other artists for shared gigs or livestreams.
- Focus on Emotional Depth and Authenticity
Fans connect to music that feels genuine. Create work that reflects human emotions and experiences AI can’t authentically replicate.
- Utilize Tools to Stay Visible
• Experiment with personalized marketing on social media to reach new listeners.
• Collaborate with niche curators on Spotify and YouTube to get your music into playlists AI-generated content might not touch. - Collaborate with Other Artists and Content Creators
Work with vocalists, other musicians, or creators in your niche. Human collaborations add a layer of complexity and emotional depth that AI cannot produce.
- Offer Limited, Tangible Products
AI can flood platforms, but it can’t create unique, collectible items.
• Release limited-edition vinyl, cassettes, or merch.
• Create personalized songs or experiences for superfans.
- Educate and Entertain Your Audience
Use your social platforms to provide value:
• Teach fans about your music-making process.
• Share the history or context behind your genre.
• Create playlists featuring your tracks alongside others to position yourself as an authority in the scene.
Consistency, authenticity, and connection are your greatest assets. When the market becomes saturated with AI noise, people will crave something real—and that’s where you shine.
Jason Herrboldt 